Fermented Jasmine Rice Shampoo Bar is made with fermented rice water. Fermented rice water contains inositol, a carbohydrate that repairs damaged hair and it remains in the hair after the rice water is rinsed out, acting as a shield and protects hair from damage. Rice water also contains amino acids that strengthen the hair roots, increase hair volume that leaves your hair shiny and smooth.
Women in China, Japan, and Southeast Asia have used rice water as a hair treatment for centuries. Rice water is the starchy water left over after rice is cooked or left to soak. It is thought to make the hair smooth and shiny, as well as help it grow faster.